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ValexConsulting delivers a scalable web service platform for integration with Fair Isaac Precisions Marketing Manager

Situation
A top ten global pharmaceutical company has been utilizing a myriad of agencies, design firms and web shops for the development of its brand websites. Each one required a separate database to be designed and maintained. No single unified view of the customer was possible without a significant integration effort. A decision was made to integrate the sites with a single marketing database provided by the leading decision management and predictive analysis company - Fair Isaac (inventors of the FICO score).

Solution
Microsoft .NET application developed in C#, Web Services. The robust and scalable application supports multiple websites with no database of their own to capture user registrations, profiles, etc.

Benefits
System offers an integrated solution for master data management challenge.

Fast Facts
Number of months to build the application: 2
Number of developers to build the application: 3
Total Number of Users: Hundreds of thousands
Number of Daily Users: Hundreds each day

For more information contact:
Alex Zhitomirsky
Valex Consulting, Inc.
p.215.431.7679
f.215.689.4310
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